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Alok Agrawal joins Kapture CX to supercharge strategic account growth
MUMBAI: If customer experience is the new battleground, then Kapture CX just added a heavyweight to its arsenal. Alok Agrawal has officially joined as head of strategic account growth, bringing a proven track record in enterprise product sales, revenue expansion, and customer engagement. With Kapture CX revolutionising customer interactions through Gen AI-powered solutions, Alok’s arrival signals a bold step forward in strengthening client relationships and business growth.
Agrawal, an alumnus of IIM Calcutta and NIT Tiruchirappalli, steps into this role fresh from Razorpay, where he played a pivotal role in scaling enterprise product sales, driving revenue, and launching industry-first solutions. Before that, he led strategic initiatives at Paytm, where he spearheaded product sales for enterprise solutions and executed go-to-market strategies that helped shape the fintech ecosystem. From fintech to retail to manufacturing, Agrawal has consistently delivered high-impact results across industries.
At Kapture CX, Agrawal is set to spearhead strategic account growth initiatives, ensuring that AI-driven customer experience solutions don’t just integrate seamlessly into enterprise operations, but also transform the way businesses engage with their customers. His deep understanding of enterprise needs and his forward-thinking approach will help push Kapture CX’s growth to new heights.
Welcoming Agrawal aboard, Kapture CX CEO & co-founder Sheshgiri Kamath said, “Alok’s appointment comes at an important phase for Kapture CX as we continue to scale and innovate in the customer experience space. His extensive experience in enterprise product sales and revenue expansion will play a crucial role in strengthening our client relationships and ensuring seamless customer journeys.”
Agrawal himself couldn’t be more excited, “Customers are at the core of every successful business, and I’m excited to contribute to Kapture CX’s mission of enhancing customer experience with smart, seamless solutions. I’m looking forward to working with this energetic team to improve customer interactions and expand into new and existing markets. While we are a young team, the enthusiasm here is infectious, and I’m eager to see what we can accomplish together.”
With Agrawal’s leadership, Kapture CX is gearing up to deepen its client engagement, refine its AI-powered solutions, and expand its footprint in the customer experience space. The goal? To not just manage customer interactions—but to redefine them.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
