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All tyred up BKT rolls into Women’s T20 with a full league sweep
MUMBAI: When women’s cricket hits top gear, Balkrishna Industries Ltd (BKT) is making sure the wheels are firmly in place. The global off-highway tyre major has announced its association as the Official Tyre Partner for all five teams competing in India’s premier women’s T20 championship in the upcoming season.
The partnership covers Mumbai Indians, Royal Challengers Bangalore, Delhi Capitals, Gujarat Giants, and UP Warriorz, marking one of the most comprehensive brand tie-ups in the women’s T20 ecosystem.
BKT’s move underscores its growing focus on sport as a driver of inclusion and long-term development. Women’s cricket in India has steadily evolved into a professional, performance-driven ecosystem, offering greater visibility and structured opportunities for athletes. By aligning with the women’s T20 format across teams, BKT is positioning itself as a supporter of this momentum rather than a single-team sponsor.
BKT joint managing director Rajiv Poddar said the association builds on the company’s global cricket footprint while reinforcing its commitment to equality and high-performance platforms. According to him, women’s cricket reflects the values of resilience, teamwork and discipline that resonate strongly with the brand’s sporting philosophy.
Team officials echoed the sentiment, highlighting the commercial and cultural significance of the partnership. Representatives from Royal Challengers Bangalore, Delhi Capitals, Gujarat Giants, UP Warriorz and Mumbai Indians described the association as a natural fit, citing BKT’s long-standing presence across global sports and its expanding role in women’s cricket.
The women’s T20 partnerships also add another layer to BKT’s already extensive sports portfolio, which spans cricket, football, basketball and motorsport across markets. In cricket alone, the company recently served as naming partner for India’s ODI and T20 tour of Australia under Cricket Australia, strengthening its visibility across marquee properties.
With all five teams now under one umbrella, BKT’s league-wide presence signals a shift from logo-led sponsorships to ecosystem-level engagement, a strategy that mirrors the rapid rise and growing credibility of women’s cricket in India.
