Kids
Alibaba.com re-launches Yahoo! China as a search brand
MUMBAI: Alibaba.com, which claims to be China’s largest e-commerce platform, has announced the re-launch of Yahoo! China.
It has a new home page and business model focussed on search. As part of the re-launch, Yahoo! China’s search brands, including Yisou.com, have been consolidated and rebranded as Yahoo! Search.
Last month, Alibaba had acquired the China business of Yahoo! and became the exclusive licensee to the Yahoo! brand and search technology in China. Alibaba CEO, Jack Ma says, “This is the first big step we are taking to reshape the Yahoo! brand in China since taking over its operations. We have successfully married Yahoo!’s world-class search technology with Alibaba.com’s expertise in China, to build the best search engine for China’s Internet users.”The re-launched site, at www.yahoo.com.cn , provides a simplified look and feel with a home page focussed on search.
Alibaba says that Yahoo! China already enjoys a strong second place position in the China search market, on the heels of market leader, Baidu, by only five per cent in terms of market share. According to, the latest available independent study, from iResearch (Q1 2005), Yahoo! China’s search properties had a combined market share of 32 per cent as measured by search queries, placing Yahoo! China in the second position behind Baidu (37 per cent) and well ahead of third-place Google (19 per cent) in China.
Yahoo! China now has the capacity to index one billion Chinese language web pages. In the three months, since announcing the Yahoo! China acquisition, Yahoo! China’s servers have been moved to China to support large scale growth in search traffic on its site.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
