DTH
Alcatel, Samsung to develop mobile TV handsets in the S-Band
MUMBAI: France based comunications services provider Alcatel and Samsung Electronics have signed an agreement to develop mobile handsets compatible with the evolution of the DVB-H standard in the S-Band. This is part of Alcatel’s Unlimited Mobile TV solution.
The two parties will collaborate on interoperability testing in order to deliver a seamless end-to-end solution to operators and a high quality Mobile TV service to end-users. Both companies will support the standardization process of this solution in the DVB Forum undertaken in the DVB-SSP (Satellite Services for Portable devices) Ad-Hoc Group, and join forces to market their combined solution. In a first step, this agreement covers Europe, where the S-band spectrum is available today.
The solution in the S-Band allows complete territory coverage for Mobile TV at the scale of a country or even a continent, including inside buildings. Besides, this solution is compatible with DVB-H in UHF, which also enables the development of dual-mode UHF/ S-Band Mobile TV terminals.
Samsung senior VP Kwang Suk Hyun says, “Samsung values its new cooperation with Alcatel for handsets in the S-Band, as it opens the door to a significant new business opportunity for Samsung in Europe. S-Band is a solution of choice in Europe for Mobile TV deployment and Samsung intends to be a major player in this business.”
Alcatel’s mobile broadcast activities president Olivier Coste says, “We welcome Samsung as a new key stakeholder in the S-Band ecosystem for broadcast Mobile TV, as they enjoy a track record in fast Mobile TV handset development and go-to-market capability. Samsung’s endorsement of our hybrid mobile TV solution in the S-Band also demonstrates the attractiveness of this option for the Mobile TV industry at large.”
The goal of Alcatel’s “Unlimited Mobile TV” solution is to make television available on mobile phones throughout rural and urban areas, including indoors, with a wide range of programming options and excellent image quality, regardless of the number of viewers simultaneously watching the same programme.
This universal broadcast coverage is possible thanks to the unique combination of a high-power geo-stationary satellite for cost-effective nationwide coverage and a network of low power repeaters, co-located with mobile base stations, to provide urban and indoor coverage. This innovative solution uses an evolution of the DVB-H standard in the 2 GHz band (S-Band), a telecom frequency band between 2.17 and 2.2 GHz associated with satellite usage, which is adjacent to the 3G/UMTS band. This 30MHz band is currently available all across Europe.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
