DTH
Alcatel reinforces cooperation with China with DTH satellite
MUMBAI: Alcatel has signed a contract with China Satellite Communication (Chinasat).
As per this the French communications solutions provider will design and produce a new-generation communications satellite, Chinasat 9.
This direct broadcasting satellite will enable Chinasat to be the first state-owned Chinese company to provide satellite broadcast services in China.
The Chinasat 9 satellite, based on the Spacebus 4000 C1 platform, will be fitted with 22 active Ku-band transponders for broadcast satellite services (BSS), including eighteen 36-MHz and four 54-MHz channels. Chinasat 9 will weigh about 4,500 kilograms at liftoff and offer life power of about 11 kW. Positioned at 92.2 degrees East (or 134 degrees East), it will offer a design life of more than 15 years.
The satellite will be launched by a Chinese Long March rocket. Alcatel’s subsidiary Alcatel Space will be in charge of the launch campaign, orbital positioning, in-orbit tests and the delivery of a satellite simulator.
The cooperation between Alcatel and Chinese satellites operators began in 1984 with the supply of subassemblies for Chinasat 1. Then Alcatel delivered the Sinosat 1 satellite in 1998. Now there is the upcoming Apstar VI satellite.
Alcatel Space claims to be the world’s third largest satellite manufacturer.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
