DTH
Alcatel demonstrates Europe’s first live mobile TV in S-band
MUMBAI: A few days ago Paris based communications service provider Alcatel successfully demonstrated Europe’s first broadcast of live TV channels on mobile handsets in S-band. It is using the new DVB-SH standard (Satellite services for Handhelds), which is currently being drafted by the DVB Project. To perform this demonstration, Alcatel was assisted by UK broadcasters Sky, ITV and BBC.
Representatives from European mobile operators, TV broadcasters, industry analyst firms and regulatory bodies attending this demonstration were able to enjoy high quality images displayed on SAGEM myMobileTV handsets. These terminals are using the S-band telecom frequency between 2.17GHz and 2.20GHz, which is adjacent to the 3G/UMTS band. 30MHz of spectrum is currently available all across Europe and in other major regions in the world.
DVB-SH is a new technology targetting the S-band. DVB-SH is a related standard to DVB-H. With DVB-SH technology, Mobile TV signals can be broadcast from satellites as well as from terrestrial transmitters directly to handhelds. DVB-SH handhelds can be designed in such a way that they become compatible with DVB-H so that both standards can be received in one end-user terminal.
In addition, Alcatel demonstrated two possible key technical features using the DVB-SH standard. Reception Antenna Diversity, a feature using two antennas inside the same mobile device, enables improvements in the signal quality under difficult conditions. Furthermore, improved Time Interleaving overcomes fading impairment in mobility conditions. The significant quality enhancement was demonstrated by implementing these DVB-SH features.
Professor Ulrich Reimers, Chairman of the Technical Module of DVB Project said, “I am delighted to have been given the opportunity to witness a live Mobile TV demonstration in the S-band even before the new Mobile TV standard has been finally designed. Within the DVB -Project, we have decided to give that standard a new name – DVB-SH – digital video broadcast from satellite for handhelds. DVB-SH is a perfect complement to other standards, such as DVB-H, which is typically using UHF frequencies but is capable of using the L-band. Thus DVB-SH may have a significant impact on the global Mobile TV industry.”
Alcatel’s mobile broadcast activities president Olivier Coste said, “Quality of service is essential for operators to attract and retain Mobile TV users. Today, we demonstrated that high quality live Mobile TV using the S-band works. This can be up and running commercially very soon. With the additional benefits of universal indoor and countrywide coverage, the fundamentals of our solution are already solid enough to enable operators to profit from sustainable mobile TV market growth thanks to the S-band.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
