Kids
Al Jazeera launches kids channel
MUMBAI: The Al Jazeera Group has launched a new pan-Arabic free-to-air kids’ edutainment channel, which will broadcast 18 hours daily on weekdays and 19.5 hours on weekends.
The channel is called Al Jazeera Children’s Channel (JCC) and is headquartered in Doha.
According to media reports, JCC also has five regional offices in Amman, Beirut, Cairo, Rabat and Paris.
The channel was launched on 9 September by Emir H H Sheikh Hamad bin Khalifa Al Thani and his wife Sheikha Mozah bint Nasser Al Missned.
JCC will combine entertainment with teaching tolerance and the channel’s aim is to teach modern values such as open-mindedness and tolerance to Arab children, aged three to 15, and their families.
Around 40 per cent of its programming will be commissioned. The channel is in the process of acquiring shows from various countries around the world in a range of genres, including animation, documentaries, live-action drama, performing arts and music. All these shows will be dubbed into Arabic.
The schedule includes a daily debate show coupled with an educational game show. There will be weekly spots and news shows, apart from monthly shows on science, health, multimedia and current affairs.
According to a media report, JCC’s interstitial feature two original virtual characters — Fafa the turtle, for preschoolers, and Nad the robot.
Lagard?re Images International (LII) is working with JCC on acquisitions, supervision of external productions and the visual identity of the channel, production of European segments for the magazine shows out of the Paris office and the design of the channel’s website.
LII’s sister concern, Lagard?re Networks International, will be handling the international distribution of the channel to cable and satellite operators in the Arab world and in Europe.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
