News Broadcasting
AL Jazeera English inks distribution deal with Airtel Digital TV
MUMBAI: In a bid to expand its distribution network in India, Al Jazeera English has signed a distribution agreement with Airtel Digital TV.
The channel will be available on the Airtel Digital TV’s channel no. 321. With this partnership, Al Jazeera English will now be accessible on all major Direct to Home (DTH) platforms such as Dish TV, Tata Sky, Reliance and Airtel Digital TV in India.
Al Jazeera Media Network executive director, marketing and distribution Abdulla Al Najjar said, “We are very pleased with this agreement. We have a strategic commitment to employ new avenues and platforms for audiences across the world to access our content. We look forward to delivering Al Jazeera English’s ground-breaking content for audiences across India with such partnerships.”
Al Jazeera English’s association with Airtel Digital TV will allow them to cater to its users on the network. Viewers will now be able to access Al Jazeera’s award winning news and programme content from around the world. Globally, Al Jazeera English is available in over 260 million households across 130 countries.
Launched in November 2011 in India, Al Jazeera English is known for its belief in the shared humanity of the global community, and as a result keeps real people at the centre of the story.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
