DTH
Airtel to dole out 5GB free bandwidth for post-paid & DTH customers
MUMBAI: It’s party time for Bharati Airtel’s broadband customers. India’s largest telco announced on 10 August that it would be doling out an extra 5GB of data bandwidth for every other Airtel service connection – postpaid mobile or digital TV (DTH) – within the family. The press note says the more the connections in a home, the more the free data on offer.
Customers can avail this exciting offer for their existing as well as new Airtel postpaid mobile and digital TV connections.As an illustration, if a home has two mobile post paid connections, and an Airtel Digital TV (DTH) connection, then a further free 15GB of bandwidth will be added to its broadband account every month.
Bharati Airtel (India) CEO- Homes Hemanth Kumar Guruswamy said that it is a move to delight its customers. “This is a gesture from us to thank our broadband customers for giving us an opportunity to serve them. Along with the unlimited free calling benefit on our landline, customers can now make the most of their Airtel broadband with the free additional data benefits.”
Being dished out under its newly launched ‘myHome Rewards programme, the offer can be availed of through the myAirtel app or by registering one’s connection at www.airtel.in/myhome. Last year, the company had offered its customers free data under its Airtel surprises programme.
Observers however see a pre-emptory tactic against Reliance Jio as it gets ready to launch its 4G services in a full-fledged manner. Jio is expected to disrupt the data pricing structure in India when it rolls out both its wireless and wired broadband services in the coming few months.
In the past couple of months, most of the telcos have announced price cuts for data for their pre-paid packs.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
