iWorld
Airtel further strengthens its partnership ZEE5
KOLKATA: As part of its strategic alliance with ZEE5, Bharti Airtel (Airtel) today launched new propositions for its mobile customers in India. These prepaid propositions are designed to deliver an exciting digital entertainment experience to Airtel smartphone customers by unlocking the full ZEE5 premium content catalogue to go with generous high speed data allowance and unlimited calling benefit.
1. The new Rs 289 prepaid bundle offers Unlimited Calling, 1.5 GB/day, 100 SMS/day plus full access to the entire ZEE5 catalogue, which includes hits such as Ghoomketu, Chintu Ka Birthday, Rangbaaz Phirse, Lalbazaar to name a few. The bundle comes with a validity of 28 days. In addition, as part of Airtel Thanks benefits the customer also gets access to Airtel
Xstream content and Wynk Music subscription .
2. The Rs 79 top-up offers subscription to the entire ZEE5 catalogue for 30 days. The convenient top up will be available to all Airtel customers through the Digital Store Section on Airtel Thanks App. Customers can purchase the new prepaid pack on Airtel Thanks app, www.airtel.in and at all Airtel retail stores across India.
Bharti Airtel chief marketing officer Shashwat Sharma said: “With the massive surge in consumption of digital content on smartphones, Airtel’s new prepaid packs make it simpler for millions of customers to access rich content from ZEE5 without having to worry about managing separate
subscription charges. Our users can enjoy this exclusive content offering on Airtel 4G, which has been consistently rated as India’s top mobile network for video by global experts.”
ZEE5 India business development and commercial head Manpreet Bumrah said, “During such unprecedented times, we urge all the citizens to stay home and stay calm, while we continue to serve the best of entertainment content across languages, genres, and a spectrum of devices. Our partnership with Airtel enables us to maximise reach by appealing to a large base of Airtel consumers present across the country. With this proposition, we are enhancing our existing relationship and reach through prepaid bundle & top-up plans further democratising access to world-class entertainment at consumer’s fingertip.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
