iWorld
Airtel digital TV revenue up 16.9% in Q4
MUMBAI: Bharti Airtel on Monday posted its fourth quarter results for the fourth quarter of financial year 2019-20. While revenue was up seven per cent at Rs 23,723 crore on a quarter-on-quarter basis, it has registered a consolidated loss of Rs 5,237 crore year-on-year. Mobile services revenue has increased 21.8 per cent YoY and 16 per cent quarter to quarter.
Airtel's journey as a digital business continued strongly in Q4’20. The company has over 160 million Monthly Active Users across digital assets – Airtel Thanks, Wynk and X Stream. It has over 1.1 million retailers transacting and making payments every day on our Mitra App.
Today over 60 per cent of its entire business goes through digital channels, and with share of AirtelThanks platform growing strongly to now become the second largest platforms for user payments online.
Digital TV revenue witnessed strong growth of 16.9 per cent YoY on an underlying basis, on the back of strong customer additions.
While overall customer base stood at 423 million across 16 countries, EBITDA stood at Rs 10,326 crore, up 51.7 per cent YoY.
Voice usage per customer increased to 965 million against 898 million for the telecom service operator, showing an increase of 7.5 per cent quarter to quarter.
The mobile ARPU in India business was at Rs 154 against Rs 135 QoQ, a growth of 14 per cent.
The company had posted a profit of Rs 107.2 crore in the same period a year ago. It registered a consolidated revenue of Rs 23,722.7 crore during the reported quarter against Rs 20,602.2 crore in the corresponding quarter of 2018-19.
The company has undertaken a capex investment of Rs 25,359 crore on a consolidated basis during the year to ensure superior customer experience besides front ending some investment to ensure seamless services during the ongoing pandemic.
Airtel Business witnessed a double digit revenue growth of 12.4 per cent YoY led by increased focus on connecting large enterprises, SMEs besides providing innovative solutions. Homes business continues to remain resilient and shows significant long-term promise in the wake of the new normal of work from home and social distancing established post the Covid2019 situation.
Gopal Vittal, MD-CEO, India & South Asia, said: “These are unprecedented times for every one across the world as we battle the impact of Covid2019 and its consequent impact on livelihoods. Even in this difficult time, it is our investments in network technologies coupled with our culture of customer obsession that has allowed us to keep the nation connected and serve our customers. It is abundantly clear today that telecom has played an essential role in keeping the country going. We are therefore hopeful that the government will implement the recommendations of the TRAI and the intent of the New Telecom Policy and bring down the high levels of regulatory levies and taxes that the sector is subjected to. The quarter gone by saw healthy revenue growth of 14.4 per cent YoY with mobile business growing at 21.8 per cent. This was driven by two factors – sustained momentum of 4G customer additions of over 12.5 million coupled with improved tariffs. We continue to witness strong data traffic growth of 74.1 per cent YoY. Going forward we remain committed to delivering a best in class customer experience even as we leverage our platform to build new revenue streams.”
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
