DTH
Airtel Digital TV disconnects Star India channels
MUMBAI: Direct to home (DTH) operator Airtel Digital TV, has temporarily discontinued Star India channels from its subscription packs from 8 March 2018, as it has not been to arrive at mutually acceptable terms with the broadcaster.
The DTH operator offers 22 popular Star channels across genre and languages free of cost to eligible customers for a period of one month as part of its promotion. To receive these channels subscribers will have to give a missed call on designated numbers.
On 16 February, Star had issued a disconnection notice to Bharti Telemedia for non-signing of the subscription agreement, non-payment of subscription fees and non-submission of subscribers reports.
“Due to failure to arrive at mutually acceptable terms with Star India with effect from 8 March 2018, all Star network channels will be temporarily discontinued from your packs,” the DTH operator informed its subscribers.
The DTH operator is offering Living Foodz HD, &Prive HD, Discovery Jeet HD, DSport HD, and Disney International HD as a replacement for Star’s HD channels. For the remaining Star HD channels, it will offer a proportionate refund to the subscribers.
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DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
