Applications
Aircel Chennai Open 2014 launches exclusive mobile app
MUMBAI: Tennis enthusiasts who pursue matches and scores ball by ball can rest assured that they can catch all the action from the Aircel Chennai Open 2014 at the touch of a button. The 19th edition of the Aircel Chennai Open is all set to charm fans as it takes advantage of the latest mobile technology and goes hi-tech. The organisers of the tournament have announced the launch of an exclusive new mobile application for fans. India and South Asia’s Premier ATP World Tour tennis event, scheduled to be held at Chennai’s SDAT Stadium from 30 December 2013 to 5 January 2014.
Commenting about the partnership, IMG Reliance COO Ashu Jindal said, “The Aircel Chennai Open has always believed in presenting fans with new ways to follow, enjoy and connect with the tournament. We are glad to be taking advantage of the mobile revolution and launch this exciting application for Aircel Chennai Open 2014. Tennis fans across the world can now follow their favourite stars and their matches ball by ball. The application was a huge success last year and we are confident this year will be even better.”
Launched in partnership with leading mobile consulting and development firm Hakuna Matata Solutions the app will give users an opportunity to enjoy all the action as it happens in Chennai. Live matches, scores, draws, players list, and the latest tournament news will now be available on the go.
Hakuna Matata Solutions director Gengarajan said, “Aircel Chennai Open is yet another feather on our vivid hat. It is indeed a happy moment for all of us in pronouncing Aircel Chennai Open into the hands of sport enthusiasts. We are the generation that has witnessed the transformation from Desktop to Mobile in visible terms and we found this pulse at the right time and we made sure that you’re not in anyway disappointed to track and feel every moment of sweat the players going to invest to achieve a trophy!”
The android, iphone and windows compatible application can be downloaded from iTunes and Google Play Stores.
The 19th edition of Aircel Chennai Open has one of the strongest playing fields ever featuring an impressive line-up of tennis players including top 20 players Stanislas Wawrinka, Mikhail Youzhny, Fabio Fognini and defending champion Janko Tipsarevic among others. Both Indian and international participants will compete for the coveted title.
The title sponsor for the tournament is Aircel and the event is supported by a consortium of sponsors in the Platinum and Gold category.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
