DTH
Airborne takes anime series ‘Robotech’ to mobile phones
MUMBAI: Airborne Entertainment, which provides and publishes mobile entertainment content and applications, has announced a deal with Harmony Gold in the US to bring the anime series Robotech to mobile phones.
Airborne says that this is one of the first anime series to bridge the continental gap and truly take hold in the US. The Robotech suite of wireless content will include wallpapers, ringtones and ringback tones, with a mobile game just a few steps behind. The content will be made available across major US carriers later this year.
Airborne Entertainment president Andy Nulman says, “As the embrace between the wireless community and the general entertainment world becomes tighter, we strongly believe that successful narrative franchises like Robotech will continue to cross over to mobile gen. Our deal with Harmony Gold is a great example of this trend and we are extremely excited to be the ones to take the Robotech franchise mobile.”
For over 20 years, Robotech has helped to lay the groundwork for anime’s acceptance outside Japan. Like a lot of anime shows it is based on the solid foundation of narrative and characters along with action sequences. Airborne says that Robotech has spearheaded the genre’s foray into theatrical imports, American remakes, specialised anime television networks and a full spectrum of influences on domestic pop culture. “We can’t wait to see the impact it has on wireless,” Nulman concluded.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
