DTH
AIR staffer wins ABU 2006 Broadcast Engineering Excellence Award
MUMBAI: The winners of the annual ABU Broadcast Engineering Excellence Awards were announced yesterday at the ABU Technical Committee Meetings in Beijing.
The recipient of the ABU Broadcast Engineering Excellence Award is All India Radio engineer-in-chief Ansu Sekhar Guin, in recognition of his contributions of an outstanding nature in broadcasting engineering and related disciplines at All India Radio and Doordarshan.
Guin is the technical head of All India Radio (AIR), responsible for the management and operational aspects of AIR’s network, according to an official release. He holds the position of president of the Broadcast Engineering Society of India.
In his illustrious career at All India Radio, he has been responsible in the implementation of many new services such as digital radio studio automation, digital video archives, digitalisation of the satellite based networking system and digital audio broadcasting.
The ABU Engineering Industry Excellence Award is conferred on Dr Osamu Yamada for the most outstanding engineering contribution made by an individual to the broadcasting industry in the Asia-Pacific region.
Dr Yamada was NHK Science director general and Technical Research Laboratories in his previous posting and is now senior managing director of Pioneer Corporation.
He played a pioneering role in the setting up of error correction codes in developing a new decoding algorithm for different applications for various broadcasting systems.
He also developed digital transmission systems. He engaged in the development and standardisation of new broadcasting systems such as teletext, FM multiplex broadcasting system (DARC), digital satellite and terrestrial broadcasting systems (ISDB). He also contributed to the work of the ITU-R Study Groups from 1992 to 1997.
“The awards are conferred in appreciation of their dedication and endeavours in the promotion of technical developments in the broadcasting industry. The ABU congratulates Mr Guin and Dr Yamada,” said ABU secretary-general David Astley.
Both awards will be presented at the ABU Prizes awards ceremony on 7 November. Each award comprises a commemorative trophy, a citation and a lifetime ‘distinguished observer’ status at ABU Technical Committee meetings, informs the statement.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
