iWorld
AI-based content localisation solutions provider Ollang enters India
Mumbai: Ollang, a US-headquartered global player in the content localisation industry using artificial intelligence (AI) audio solutions, has announced its foray into the Indian market. In addition to expanding its footprint in the country, the company is looking to create a talent pool of AI-dubbing experts. The global brand, which has been bringing dubbed video and audio content to viewers in more than 60 languages, is also on the lookout for professionals in the domain of closed captions and subtitles.
The platform enables TV channels, online video streaming channels, production companies, e-learning platforms, and content creators to ensure that their AV content gets a global reach. This time it has come to India with its state-of-the-art AI-enabled content localisation platform, OLabs, that will need more than 1,000 AI dubbing demos and about 100 active AI dubbers at all times. The projects on which the editors and experts work will come from all over the world, so the language used may vary from Spanish to French to Turkish, among other things.
Ollang co-founder and CEO Ebru Yıldırım said, “The first step is translation, which is done by a professional translator, and the second step is AI dubbing, wherein the AI dubbing editors fix the voices and lip sync. It is also an excellent earning opportunity for professionals working or aspiring to work in the niche future-oriented domain, as they may earn up to $120 for working on approximately one hour of content.”
She also stated that, while demand for English AI-dubbing is currently at its peak, the growth-oriented company plans to scale up and add a few more languages over the next six months. “The major task is to ensure lip sync that is done with AI; otherwise, a simple dub makes the same content jarring to the eyes due to a lack of sync between audio and video. Furthermore, the AI-enabled dubbing process ensures quick turnaround time for projects, reliable work, and the potential for better results.”
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
