iWorld
aha unveils the trailer of “Arthamainda Arun Kumar”
Mumbai: aha, India’s no.1 local OTT platform, unveils the highly anticipated trailer of “Arthamainda Arun Kumar,” a captivating web series that delves into the transformative journey of Arun Kumar amidst the challenges of the corporate ladder. This thought-provoking and relatable narrative promises to resonate with viewers from all walks of life, offering valuable insights into love, loss, and the pursuit of finding one’s own space is all set to release on 30 June on aha.
Produced by Arré Studio and Laughing Cow Productions, “Arthamainda Arun Kumar” brings together a talented ensemble cast, including the gifted performers Harshith Reddy, Ananya Sharma, and Tejaswi Madivada, who breathe life into the characters and add depth to their journeys in the corporate landscape. As an official remake of Arré Studio’s acclaimed “Official Chukyagiri,” this adaptation introduces fresh perspectives to corporate drama.
Actor Priyadarshi, the special guest of the trailer launch event, shared, “I am thrilled to be part of the trailer launch for aha original web series ‘Arthamainda Arun Kumar.’ It’s an exciting project that delves into the complexities of the corporate world. The series offers a fresh perspective on the challenges and aspirations of individuals in the corporate landscape. I’m confident the trailer will captivate the audience and leave them eager to experience the full series.”
aha content and non-subs revenue head Vaasudev Koppineni spoke about the series and shared his excitement, stating, ” In ‘Arthamainda Arun Kumar,’ we explore the complex nature of experiences within the corporate milieu. It is a story of growth, resilience, and the relentless pursuit of dreams seen through the eyes of a lovable character like Arun Kumar. With its universal themes and relatable characters, this series will strike a chord with the audience and inspire them to embark on their own journeys of self-discovery.”
Arré Studio co-founder and COO Niyati Merchant said, “We’re very excited to see one of our favorite shows Official Chukyagiri be re-born as Arthamainda Arun Kumar in Telugu, a show which has seen immense love from viewers across three seasons. Remakes are truly reflective of the strength of the story & characters and it’s very encouraging to see our content find audiences in new languages. We’re very happy to find a great collaboration in aha & Laughing Cow Productions that have brought new life to this franchise.”
The trailer offers a tantalising glimpse into Arun Kumar’s transformation as he navigates the complexities of the corporate realm, driven by ambition and confronted with personal challenges. It sets the stage for an immersive viewing experience, inviting audiences to embark on an unforgettable exploration of self-realisation and triumph.
With its commitment to delivering diverse and high-quality content, aha continues to redefine the digital entertainment landscape. “Arthamainda Arun Kumar” is a testament to aha’s mission of offering exceptional Telugu entertainment that resonates with viewers, showcasing the brand’s dedication to engaging storytelling and thought-provoking narratives.
Prepare to witness the captivating “Arthamainda Arun Kumar” journey exclusively on aha. As the series unfolds, viewers will be enthralled by its compelling storytelling, relatable characters, and profound messages.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
