News Broadcasting
Agrani reacts favourably to budget
NEW DELHI: Agrani Satellite Services has reacted in a positive manner to the tax holiday extended to domestic satellite companies. ASS is a subsidiary of the Subhash Chandra-promoted ASC Enterprises Ltd, which is the only player in this field.
Speaking to indiantelevision.com, a company official said, “As per the policy, a company has to choose any 10 years in continuation within the first 15 years of operation. This policy provides 100 per cent tax holiday for the first five years and a 30 per cent relief for the next five years. It is a welcome relief for Indian satcom industry from government.”
What is the impact on the satellite industry? According to figures collated by indiantelevision.com, it seems that in a scenario where the government has so far been the only provider of satellite capacity, there is a large demand-supply gap, which needs to be filled by capacity on other systems. Experts in satellite broadcasting feel that private players will have to be involved in greater numbers in the provision of infrastructure and services under a facilitative regulatory regime.
India will face a major shortage of transponder capacity with the demand expected to increase to about 315 by 2004 but the supply not going above 235, notwithstanding the recent permission to a private sector satellite service company to induct foreign equity. Furthermore, India is expected to take a leap forward in the convergence arena with rapid expansion in the fixed-line and mobile telephone networks, Internet user base, long distance infrastructure, cable and Direct-to-Home television households, training and educational networks of businesses and institutions.
The country utilised 154 transponders in 1999, of which 28 transponders were for international communications operations of VSNL. Of the 128 transponders for domestic applications an estimated 69 transponders were used by Government, private Indian and foreign broadcasters to provide around 120 TV channels for Indian audiences. Eight transponders were used for business and other network services. Internet backbone applications accounted for 12 transponders, domestic telecom applications for 47 transponders and international voice and data communications for 18. Of the 154 transponders, 75 were provided by the INSAT system (including 10 transponders leased on a foreign satellite system) and the rest (79) were leased on foreign satellite systems.
With only INSAT 3C and 3A being launched over the next two years, the capacity of INSAT satellites in is estimated to be around 75 transponders. The estimated increase to 316 includes 10 ten per cent for reserve and backup capacity. This increase in demand is largely due to projected growth in telephone network (52 million lines); Internet subscribers (18 million), Cable TV channels (85) and DTH TV channels (85), VSAT terminals (50,000), and education/training networks (28 channels).headlines/y2k3/feb/feb200.htm
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.








