Kids
After Delhi and Mumbai, Hungamathon to hit Kolkata
MUMBAI: After a foot thumping response to the Mumbai and Delhi Hungamathons, Hungama TV now brings the ‘Only-For-Kids’ run to Kolkata. The Hungamathon will be held on 19 February near the Victoria Memorial.
“Over 20000 kids ran in the Mumbai and Delhi Hungamathon, bringing the event to Kolkata was a logical extension as it happens to be a strong viewership market for us. We feel that the response from the kids in Kolkata will be overwhelming,” said UTV senior vice president marketing and corporate communications Siddharth Roy Kapur.
As in Mumbai and Delhi, the run has been divided into two age categories – Masters for 8 to 12 year olds. Olds and Blasters for 13 to 15 year olds. While the Masters would run a distance of 2.5 kms, the Blasters would burn the 4 km track.
The winners will be awarded with a citation and a medal and would also earn points for their school. The school with the maximum number of points across the above categories will win the Inter-school ‘Hungamathon’ rolling trophy.
To add colour to the event, special prizes would be handed out to kids who land up in the most outlandish and whacky outfits. Kids will also have the opportunity to meet their favorite Hungama TV characters and interact with them. A celebrity flag-off, interactive game stalls and live performances would be the other highlights of the event.
An intensive school contact program covering 100 schools has rolled out in the city to encourage not just the students but also the principals and Physical Training (PT) teachers to nominate their best students to compete for the interschool trophy. Application forms would also be available online on www.hungamatv.com.
A mass media campaign spanning print, radio and on-ground would be rolled out in the next few days.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
