iWorld
Affle to acquire YouAppi
Mumbai: Affle (India) Ltd. (BSE: 542752 & NSE: AFFLE) through its subsidiaries (“Affle”), has announced the signing of a definitive agreement to acquire 100 per cent ownership of YouAppi, a global gaming focused programmatic mobile app marketing platform. YouAppi Inc. was incorporated in the USA in 2011 and they have a strong ground presence with teams based out of the USA, Israel and Japan.
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising through its Affle2.0 Consumer Platforms Stack which includes Appnext, Jampp, MAAS, mediasmart, RevX and now YouAppi.
YouAppi delivers a comprehensive range of programmatic mobile app marketing solutions with real time results optimization for the fast-growing gaming industry globally. YouAppi’s programmatic mobile app marketing platform deploys AI & ML-powered proprietary technology with sophisticated algorithms and granular audience segmentation for many of the global companies.
Commenting on this development, Affle CEO & MD Anuj Khanna Sohum said, “We are excited to announce this acquisition and welcome the YouAppi team on-board in the growing Affle family. We see a lot of synergies to strengthen YouAppi as a Consumer Platform business in the fast-growing & resilient gaming vertical. YouAppi is well aligned to our CPCU business model on both iOS and Android platforms to unlock greater consumer conversions for leading game developers globally. We appreciate YouAppi’s entrepreneurial culture and strong execution focus on tech innovations, profitable growth and financial fundamentals.”
“Becoming a part of Affle allows us to accelerate the YouAppi vision and strategically align our complementary technology capabilities and combined business models, delivering greater value for our customers globally,” said YouAppi co-founder & CEO Moshe Vaknin. “YouAppi is ranked amongst the top ten platforms for North America in the Appsflyer Remarketing Index and is amongst the fastest-growing companies in the 2023 Inc. 5000 Regionals: Pacific list. This is the result of the dedication, trust and hard work of our team, and the loyalty of our customers. We look forward to driving fast-paced innovation and greater profitability together with Affle.”
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
