News Broadcasting
Ads.com launches TV ads websites
Seattle based internet media company Ads.com, founded a couple of years ago, has launched what it claims is the first-ever comprehensive consumer website for accessing television commercials and related product/promotional information.
The Ads.com website enables consumers to find virtually any current network commercial by brand name, product name or by the particular television programme in which the commercial ran.
Once a commercial is located, consumers can play it and receive detailed product information. Besides this advertisers will get valuable feedback, an official release informs. Ads.com captures consumer interest in commercials and connects consumers with the respective advertisers. At the same time consumer response data is generated that can help advertisers gauge the effectiveness of their ads the release states.
Advertisers can compare the effectiveness of their ads to other ads across the same product category or within the same television programme. Advertisers can also gather important detailed information about what interests consumers whether it is products or retail locations. Advertisers can also find out what types of consumers both demographically and attitudinally are interested in a particular commercial.
Ads.com also announced an agreement with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA), providing a means to legitimately run commercials on the Web. It also signed promotional agreements with both Microsoft Windows Media and ABC.com that will expose Ads.com to millions of consumers.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
