GECs
Adlabs Films completes acquisition of Synergy Communications
MUMBAI: Adlabs Films Ltd has completed the process of acquiring a controlling stake in Siddhartha Basu’s TV content company Synergy Communications.
Indiantelevision.com was the first to report that Adlabs was buying a majority stake in Basu’s company. The new entity will be called Synergy Adlabs Ltd, subject to regulatory approval.
Basu would continue to lead Synergy Adlabs’ strategy and business operations as chairman and managing director, the company said in a statement.
In addition to Siddhartha and Anita Kaul Basu, the board would be strengthened by Adlabs Films wholetime director Pooja Shetty, Reliance Capital senior vice president Anil Arjun and Adlabs Films chief financial officer Venkat Devarajan.
“Synergy Adlabs is envisaged to contribute sizeable revenues to the overall revenue pie of Adlabs Films by March 2008. The intention is to enhance Synergy’s production operations and scale up content to include high-quality popular fiction, youth-based shows, non-fiction content (including reality and lifestyle shows) and international content,” the statement added.
Synergy Communications has done over 30 televised series and produced over 2000 hours of content. Among the popular shows include Kaun Banega Crorepati, Jhalak Dikkhla Jaa and Mastermind India.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
