iWorld
Aditi Guha joins Prime Video as head of programming & content insights
MUMBAI: Amazon Prime Video has roped in media veteran Aditi Guha as head of programming & content insights for Prime Video and Amazon MGM Studios India. She joined the content giant in May 2025 and made the announcement today on Linkedin.
With over two decades of experience across media planning, consumer insight, content strategy and product monetisation, Guha is set to shape the streamer’s data-led storytelling and business decisions.
Prior to this, Guha served as senior product researcher at Netflix APAC, where she led consumer insight across South Korea, Japan, India, Australia, and Southeast Asia, focusing on partnerships, churn, retention and commerce growth. Before that, she held multiple leadership roles at The Walt Disney Co in Singapore, launching Disney+ in Southeast Asia and building audience strategies across studios, media networks and licensing verticals.
Her career began in media planning at Universal McCann and WPP, before she made her mark at Viacom18’s MTV Insight Studio and ABP News. Guha is an alumna of Symbiosis Institute of Media and Communication and has earned certifications from NUS Business School, IdeoU, and General Assembly in analytics and design thinking.
With content wars heating up in the Indian OTT space, her appointment signals Amazon’s continued push to double down on data-fuelled programming decisions, local insights and international storytelling chops.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
