GECs
Adina Pitt promoted to VP acquisitions at Nick, US
MUMBAI: Former Nickelodeon director of acquisitions Adina Pitt has been promoted to vice president acquisitions of Nickelodeon and also the digital channel Nicktoons. Pitt will handle pre-buys and acquisitions for both networks and will be reporting to Nickelodeon senior vice president programming Pete Danielsen and Nicktoons vice president and general manager Keith Dawkins.
In her new job responsibility Pitt will be negotiating and acquiring series, films and interstitial programming for both the channels as well as soliciting and screening submissions, maintain relationships with distributors and attend major markets like MIPTV, MIPCOM, Kidscreen Conference and NATPE.
“Adina is a well-respected and talented executive who continually succeeds in keeping the company up-to-date on what’s going on in the kids’ marketplace around the world and bringing the hottest shows to Nickelodeon. Her new role acknowledges her expertise and contribution to the success of the network,” said Danielsen.
“No one knows the international kids’ marketplace better than Adina. She’s respected around the globe by distributors and producers everywhere and we are fortunate to have a true ambassador and protector of the Nicktoons brand,” said Dawkins.
Pitt will also be the liaison between all international Nickelodeon channels to maintain the global acquisitions’ point of view in the marketplace. She will also oversee the maintenance of charts tracking channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, competitive broadcast and cable inventories, both domestically and globally.
Pitt will also be serving as programming director for Nicktoons and will be overseeing programme planning and strategy.
Pitt has been with Nickelodeon since 1998 and started as a coordinator of acquisitions and has since then worked on Nickelodeon, Nick at Nite, TV Land, Nicktoons and TNN. She previously worked in film programming acquisitions at HBO.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
