iWorld
Adhishree Murdia promoted to VP-SVOD marketing at Zee5
MUMBAI: She began as a marketing executive at Zee Entertainment Enterprises working on Zee MGM, Zee English and ZCafe shows in 2004 after completing her MBA in marketing from Welingkar Institute of Management in Mumbai. 20 years later Adhishree Murdia sits atop as vice-president SVoD marketing- India & global at Zee’s prized streaming product Zee5.
It has been some growth for Murdia. But along the way she had to put in the hard yards. She worked in different marketing roles at Turner International, BCCL, UTV Bindass before heading back to Zee in 2012 as assistant vice-president, after which she was handed the responsibility of handling marketing and the brand Living Foodz and an independent digital channel LFOriginals.
Her success over there saw her getting to handle the brands as vice-president marketing under the Zee Marathi movie cluster of channels – Zee Talkies, Zee Yuva and Zee Chitramandir -woking directly with the business head.
Her nine year continuous stint and knowledge of digital at Zee resulted in her getting moved to Zee5 Global in 2022 as vice-president brand & content marketing, a post she held before being promoted this month to oversee the international domestic marketing of Zee5’s subscription product.
She has confessed in the past that she is a life-long learner. “Looking forward to this new opportunity,” she said on linkedin. “Embracing it with gratitude.”
With that kind of positive attitude, there is only direction that Zee5’s subscription revenue can head: northwards and upwards.
e-commerce
ONDC names Vibhor Jain MD and CEO; Rohit Lohia joins as CBO, Manoj Thakur as CTO
Leadership formalised as open commerce network sharpens focus on scale and user value
The Open Network for Digital Commerce has formalised Vibhor Jain as managing director and chief executive officer, cementing a leadership transition at India’s ambitious open commerce platform as it pushes for scale and relevance.
Jain, who had been serving as acting chief executive officer since April last year following the exit of Thampy Koshy, steps into the role with effect from 7th April , according to a report by The Economic Times. He previously served as chief operating officer at the government-backed network, which enables buyers and sellers to transact across applications through an open, interoperable system.
Setting out his strategy, Jain underscored the network’s differentiated architecture. “Going forward, we are concentrating on what open, interoperable infrastructure can uniquely enable, things that no single platform has the incentive or the architecture to do,” he said.
He added that the immediate priority is to widen ONDC’s impact across user cohorts often underserved by platform-led commerce. “My priority is to deepen the value ONDC creates for the people it exists to serve: kisaans, karigars, kiranas, gig workers, first-time investors, and daily commuters across India,” he said.
Jain also flagged leadership reinforcement within the organisation, noting that ONDC has “a strong and exciting leadership team in place”, with Rohit Lohia joining as chief business officer and Manoj Thakur as chief technology officer.
With over 18 years of experience spanning entrepreneurship and consulting, Jain brings a track record in technology-led, large-scale transformation programmes and internet businesses. At ONDC, he has been closely involved in shaping strategy and operations as the network seeks to move digital commerce away from platform-centric models towards an open network approach.
Before ONDC, Jain worked with JUMO, where he helped set up the fintech firm’s India operations, and led the India launch of Mobike, handling regulatory, policy and operational aspects of its market entry. Earlier, he co-founded Atlanta Healthcare, an air quality management company, and spent more than a decade in consulting roles at Andersen and EY, advising governments on public policy and technology-driven reforms, including work on the Aadhaar programme and tax systems.
The mandate is clear but the path is complex. As ONDC attempts to rewrite the rules of digital commerce, Jain now carries the burden of turning open architecture into mass adoption, in a market still dominated by platform power.
