iWorld
Adhishree Murdia promoted to VP-SVOD marketing at Zee5
MUMBAI: She began as a marketing executive at Zee Entertainment Enterprises working on Zee MGM, Zee English and ZCafe shows in 2004 after completing her MBA in marketing from Welingkar Institute of Management in Mumbai. 20 years later Adhishree Murdia sits atop as vice-president SVoD marketing- India & global at Zee’s prized streaming product Zee5.
It has been some growth for Murdia. But along the way she had to put in the hard yards. She worked in different marketing roles at Turner International, BCCL, UTV Bindass before heading back to Zee in 2012 as assistant vice-president, after which she was handed the responsibility of handling marketing and the brand Living Foodz and an independent digital channel LFOriginals.
Her success over there saw her getting to handle the brands as vice-president marketing under the Zee Marathi movie cluster of channels – Zee Talkies, Zee Yuva and Zee Chitramandir -woking directly with the business head.
Her nine year continuous stint and knowledge of digital at Zee resulted in her getting moved to Zee5 Global in 2022 as vice-president brand & content marketing, a post she held before being promoted this month to oversee the international domestic marketing of Zee5’s subscription product.
She has confessed in the past that she is a life-long learner. “Looking forward to this new opportunity,” she said on linkedin. “Embracing it with gratitude.”
With that kind of positive attitude, there is only direction that Zee5’s subscription revenue can head: northwards and upwards.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
