iWorld
Adarsh Gourav, Hansal Mehta, Rajshri Deshpande and more to come together for ‘Yuvaa All Stars Roundtable’
Mumbai: Yuvaa, India’s beloved Gen Z-driven organisation, is set to host the second edition of its flagship, live end-of-year roundtable – All Stars. Having recently completed five years in working for and with Gen Z across the country, Yuvaa’s roundtable conversation promises to be a fun and insightful event with standout Gen Z-loved stars of 2023 coming together under the same roof.
Featuring a stellar lineup including Adarsh Gourav, Rajshri Deshpande, Hansal Mehta, Naveen Kasturia, Niharika NM, Dharna Durga, and Dr. Trinetra Haldar Gummaraju, the conversation will be an opportunity to pause, reflect and celebrate the year gone by. The conversations will be a look back at the year 2023 for each of the panellists – not just professionally where they’ve had breakout years, but also personally in terms of their mental health, learnings, successes and failures. It will be a deep, meaningful and introspective conversation.
The 2023 edition of Yuvaa All Stars, abbreviated as #YAS23, will be hosted by Yuvaa’s co-founder and chief Nikhil Taneja.
Yuvaa CEO Kevinn Lee said, “Yuvaa All Stars has very quickly become one of our favourite events of the year because we truly think it is a unique roundtable – one that goes beyond just the work of these stars and into their reflections, introspections and learnings that made 2023 what it was for them. This year, we’re very excited about our line-up which features some of Gen Z’s most-loved folks of the year, but also at the chance to do this as a live chat with members of our community.”
Yuvaa is going into the roundtable having celebrated the success of ‘Be A Man, Yaar! with Nikhil Taneja’ – a first-of-its-kind chat show on positive masculinity that featured Vicky Kaushal, Karan Johar, Naseeruddin Shah, Zakir Khan, Nakuul Mehta, among others.
Building upon the success of the 2022 edition, this year’s All-Stars Roundtable will welcome a live audience of approximately 400 individuals, comprising creators, actors, comedians, and Yuvaa’s vibrant campus community. The event will be a unique opportunity for attendees to connect with their favourite celebrities in a more profound and authentic way.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
