Applications
Actus Digital powers up AI media monitoring with LiveU boost at IBC2025
MUMBAI: Actus Digital, now a LiveU company, will showcase groundbreaking advances in intelligent media monitoring at IBC2025, demonstrating how strategic investment and resources from LiveU are driving unprecedented innovation in its broadcast compliance and monitoring solutions.
Intelligent Distributed Monitoring Architecture
Actus customers can experience the future of multi-site operations with Actus X’s new distributed monitoring capabilities. By providing the ability to manage multiple regional facilities from a centralized control center, while ensuring each location receives only relevant alerts and customized views, the enhanced solution enables information overload to be reduced, and operational efficiency maximized.
Smart-Monitoring-as-a-Service (SMaaS)
In its new fully hosted deployment option, Actus X is delivered as a secure, cloud-based service, eliminating infrastructure headaches entirely. Customers can simply log in via any browser to access complete monitoring, recording, and analysis capabilities. With no on-premises hardware required or IT overhead, it is easier than ever for incremental value to be created.
AI-Powered Content Monitoring
Actus Digital continues its leadership in AI-enhanced intelligent monitoring tools that transform compliance from a regulatory burden into a business accelerator:
. AI-Powered Insights – Uses transcription, translation, keyword alerts, summarization, and facial recognition to support news monitoring, editorial and marketing.
. Schedule vs. Broadcast Comparison – Identifies mismatches such as incorrect ad placements that result in lost revenue.
. Automated Content Repurposing – Generates clips for VOD or web with automatic ad removal, speeding delivery to viewers and reducing post-production work.
Smart Alert Management and Remote Multiviewer
The Actus X platform delivers alert systems that work with customers’ workflow, not against it. Each user can design their own multiviewer layout and manage just the channels they need whether on-site or remotely making large-scale, multi-location monitoring simple and efficient.
Users can also stay in control from anywhere with the browser-based multiviewer their content, their way, anytime. Live broadcast, online, and OTT streams can be monitored side by side, all on one screen. Archived footage can be instantly reviewed for rapid issue resolution, and unlimited drag-and-drop layouts created, tailored to the specific location and workflow.
Actus Digital president and founder Sima Levy said “With access to LiveU’s resources, we’ve been able to accelerate our ambitions to enhance the value creation, flexibility and scalability aspects of our platform. Our new multiviewer and distributed monitoring capabilities, combined with the option to run fully as a service, are great examples of how we are helping our customers deliver more value from video. No matter where they are, they’ll never miss a moment!”
Visit Actus Digital at IBC2025 in Amsterdam, Hall 7, Stand 7.C19 (LiveU stand), September 12-15 to experience the Actus platform. Schedule demonstrations at https://ActusDigital.com/Events/Tradeshows/ or request online demonstrations.
For comprehensive platform information, visit http://ActusDigital.com.
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
