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Actus Digital appoints Jay Gedanken as vice president of business development
MUMBAI: Actus Digital, a leading provider of compliance and intelligent media monitoring solutions, has appointed Jay Gedanken as vice president of business development in the US. With over 35 years' experience in broadcast technology sales, technical support, marketing, and project management, Gedanken will play a critical role in increasing Actus Digital's footprint in the United States market, developing new sales channels, and driving revenue growth.
"Business development opportunities are booming in the US, with Actus Digital poised to fill the void left by former U.S. industry leader Volicon and its end-of-life products while also meeting the growing customer demand for compliance solutions featuring content repurposing and AI," said Actus Digital CEO Sima Levy. "We continue to increase the scale of our U.S. office as a result of growing sales and activities, and hiring Jay will keep us on track. Leveraging his experience in broadcast sales, Actus Digital will continue to build on its 15-plus years of providing superior compliance and media monitoring solutions that solve many of the critical problems facing broadcasters today in one platform."
Prior to joining Actus Digital, Gedanken held a variety of leadership roles in the industry, including former vice president at Scopus Video Networks and founder of the company's North American operation. His vast array of experience includes sales and management positions at Visionetics, Optibase, Adtec, and Sencore. Over the years, Gedanken has developed a deep understanding of broadcast workflows and expertise in providing simple and complex solutions for all levels of broadcasters, from single local affiliates to national networks.
"I am excited to join Actus Digital's growing enterprise of respected industry professionals and add to their vast knowledge and experience in broadcast solutions," said Gedanken. "From day one, I have been impressed with the ease of use and the feature-rich media solutions that Actus Digital provides. Their intelligent media platforms go beyond simple compliance and monitoring, offering innovation in a variety of technologies, including content repurposing and AI."
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
