iWorld
Actus Digital announces new platform to optimise OTA & OTT monitoring solution
Mumbai: Actus Digital, a QA monitoring and compliance logging solutions provider, has announced a new version of its intelligent media monitoring platform. It will be demonstrated during online events, including NAB Amplify, the virtual event held in place of the 2021 NAB Show, the comapny said.
Actus Digital offers a solution with its new ‘Actus OTT Synchro’ which simplifies OTT monitoring with organised multi-rendition visibility and ‘Actus OTT Synchro’ that efficiently organises many ABR renditions, providing immediate notification of quality issues as well as multi-viewer identification of those affected renditions.
“Media and entertainment companies lose revenue when quality issues disrupt a viewer’s OTT experience, which makes maintaining quality across all devices paramount,” said Actus Digital senior VP Ken Rubin. “For more than 16 years we have consistently enhanced our platform, but this year’s new features introduce unique benefits that place Actus Digital in a class of its own.”
The platform offers simplified but sophisticated tools for multi-viewer monitoring and quality assurance of multi-rendition OTT streams and over-the-air linear content at multi-probe points in the video delivery chain. “An extremely low cost of entry for the ultra-reliable core quality assurance monitoring and compliance logging features makes Actus Digital the M&E market value leader for engineering, while advanced options offer extended benefits for news, sales, and many other use cases,” the company said in a statement.
At NAB Amplify, Actus Digital will showcase enhancements and expanded workflows for its platform, which includes content repurposing, content matching, light MAM workflows, AI integration.
iWorld
Meta launches AI connectors for ads in open beta
Tools enable campaign creation, reporting and insights via AI platforms.
MUMBAI: If ads were once about gut feel, Meta now wants them run on autopilot with AI riding shotgun. The company has unveiled its Meta ads AI connectors in open beta, a move aimed at embedding campaign creation, management and analysis directly into the AI tools advertisers already use. The push reflects a broader shift in digital advertising: from platform-led workflows to AI-assisted, cross-tool execution.
At the heart of the rollout are Meta’s ads model context protocol (MCP) server and a command line interface (CLI), which together allow advertisers to securely link their ad accounts to AI agents. The promise is straightforward real campaign data, not generic prompts, powering decisions across workflows.
The connectors are designed to streamline multiple layers of campaign management. Advertisers can generate detailed performance reports, create and edit campaigns using natural language, manage product catalogues, and diagnose signal quality, all without leaving their preferred AI environment.
Meta is also leaning into ease of adoption. For MCP, the company says setup requires no coding, developer credentials or API integrations, positioning the tools as accessible for businesses of varying sizes and technical maturity.
The launch complements Meta’s existing AI business assistant within Ads Manager, which focuses on recommendations and troubleshooting inside the platform. The connectors, by contrast, extend that intelligence outward into third-party AI tools that marketers increasingly rely on for cross-channel planning and automation.
The underlying strategy is clear: instead of forcing advertisers deeper into its ecosystem, Meta is meeting them where they already work while still keeping its data and ad infrastructure at the core of decision-making.
As AI continues to reshape how campaigns are conceived and executed, Meta’s latest move signals a future where managing ads may feel less like operating software and more like having a conversation.
