iWorld
Actus Digital announces new platform to optimise OTA & OTT monitoring solution
Mumbai: Actus Digital, a QA monitoring and compliance logging solutions provider, has announced a new version of its intelligent media monitoring platform. It will be demonstrated during online events, including NAB Amplify, the virtual event held in place of the 2021 NAB Show, the comapny said.
Actus Digital offers a solution with its new ‘Actus OTT Synchro’ which simplifies OTT monitoring with organised multi-rendition visibility and ‘Actus OTT Synchro’ that efficiently organises many ABR renditions, providing immediate notification of quality issues as well as multi-viewer identification of those affected renditions.
“Media and entertainment companies lose revenue when quality issues disrupt a viewer’s OTT experience, which makes maintaining quality across all devices paramount,” said Actus Digital senior VP Ken Rubin. “For more than 16 years we have consistently enhanced our platform, but this year’s new features introduce unique benefits that place Actus Digital in a class of its own.”
The platform offers simplified but sophisticated tools for multi-viewer monitoring and quality assurance of multi-rendition OTT streams and over-the-air linear content at multi-probe points in the video delivery chain. “An extremely low cost of entry for the ultra-reliable core quality assurance monitoring and compliance logging features makes Actus Digital the M&E market value leader for engineering, while advanced options offer extended benefits for news, sales, and many other use cases,” the company said in a statement.
At NAB Amplify, Actus Digital will showcase enhancements and expanded workflows for its platform, which includes content repurposing, content matching, light MAM workflows, AI integration.
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
