DTH
Acterna launches handheld cable modem installation meter
Cable network test and management solutions major Acterna today announced the introduction of the Acterna Digital Service Activation Meter (DSAM), offering the cable modem installer a comprehensive cable services and DOCSIS/EuroDOCSIS measurement package in a single meter.
The DSAM enables cable installers, regardless of skill and experience levels, to increase the speed and efficiency at which they deploy high-speed data services, a company release says.
Using exclusive digital signal processing and integrated DOCSIS/EuroDOCSIS chipset technology, the meter communicates with the network’s cable modem termination system (CMTS) to exercise a cable modem installation from the subscriber’s location. The Acterna DSAM uses the DOCSIS protocol and modulation formats to perform tests in-band and in-service, without the need for a separate test carrier.
The Acterna DSAM also provides a suite of analog and digital tests such as signal level, miniscan, upstream ingress spectrum view and quadrature amplitude modulation (QAM) quality parameters (MER/EVM and pre/post FEC BER). And with the one-button combo autotest feature, even a novice installer can perform all tests in the same way, in the shortest amount of time. The completely new enclosure weighs less than 1.4 kg, but is designed to take the rough handling and environmental elements expected from a field instrument.
“Acterna’s new Digital Service Activation Meter provides cable operators with the tool they need to efficiently meet subscriber demand for high-speed data services,” said Dave Holly, general manager, Cable Networks Division. “With the unique ‘autotest’ function, the difficulties associated with successful installs are eliminated, helping cable operators increase deployment rates and assure market leadership.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
