Broadband
ACT Fibernet partners with Netflix
MUMBAI: Broadband service provider ACT Fibernet has entered into a partnership with streaming giant Netflix. Under the partnership, "Entertainment" plan users of ACT Fibernet would be able to pay for their monthly Netflix subscription through their ACT Fibernet bill with an assured cashback of up to Rs 350 per month. The offer will be available for ACT Fibernet customers Delhi, Chennai, Bengaluru and Hyderabad in the beginning.
"In line with our brand philosophy ‘Feel the Advantage’, we are excited to partner with Netflix, one of the most preferred choice of entertainment for our customers, and provide exceptional benefits and convenience to our users who will now be able to stream and enjoy the best of 4K and HD content seamlessly. Further, under our advantage entertainment promise, we are delighted to launch a unique assured cashback program for all our customers who choose to subscribe for Netflix via ACT,” Atria Convergence Technologies Ltd marketing head Ravi Karthik commented.
In Bengaluru, the ACT Entertainment variants are available on ACT Storm, ACT Lightning, ACT Incredible and ACT GIGA broadband plans. Likewise, in Hyderabad, ACT Entertainment variants are available on A Max-1050, A Max-1299, ACT Incredible and ACT GIGA. In Chennai, the ACT Entertainment variants are available on ACT Blast Promo, ACT Storm, ACT Lightning, ACT Thunder, ACT Incredible and ACT GIGA. Similarly, in Delhi, the ACT Entertainment variants are available on ACT Platinum Promo, and ACT Diamond broadband plans.
The offer would be effective from 7 March and later will be expanded to other markets. Earlier, ACT Fibernet also entered partnership with another OTT platform SonyLIV to strengthen entertainment content offering.
“Rising video consumption is at the heart of the growing broadband internet ecosystem in India. We are delighted to partner with ACT Fibernet to enable their customers to pay seamlessly for their Netflix subscription as part of their ACT bill and enjoy our incredible catalogue of content on any internet-connected screen,” Netflix India business development director Abhishek Nag commented.
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
