Broadband
ACT Fibernet extends its partnership with Netflix
Mumbai: ACT Fibernet announced on Friday a new partnership with Netflix which will begin in 2023. ACT Fibernet’s customers on select long-term plans will get access to a Netflix Basic Plan at no extra cost. ACT and Netflix will launch the #TwoGoodtobeTrue campaign to highlight the benefits of the ACT and Netflix bundle.
Atria Convergence Technologies Ltd. customer experience and innovation marketing head Ravi Karthik said, “Our unique ACT SmartFiber technology provides advanced capabilities that enable the fastest broadband speeds, seamless service, and the best streaming experience for our customers. In line with our brand promise of ‘Feel the Advantage’ – we are delighted to partner with Netflix. Through this partnership, our customers can access a Netflix subscription as part of our bundles at no extra cost.”
Netflix India and southeast asia director of business development Gaurav Pradhan said, “We’re delighted to expand our incredible relationship with ACT Fibernet. We are seeing a huge appetite for local and global stories across India. The combination of our growing collection of must watch stories, along with the work we have done behind the scenes on dubbing and subtitles have made these stories more accessible to wider audiences. With our continued investment in South Indian films and series and ACT Fibernet’s national reach and large South Indian footprint, the partnership will enable ACT’s customers to access Netflix with their broadband plans.”
ACT Streaming bundles come with significant benefits. The top three benefits are detailed below:
1. This offer is valid in all cities where ACT Fibernet operates. This will apply to both existing ACT Fibernet customers who switch to the ACT Streaming bundle and new customers who choose the ACT Streaming bundle. The following table lists these plans. For example, ACT Fibernet users in Hyderabad on the six-month plan for Rs 799 have Netflix included. In Delhi, the six-month plan costs Rs 799, and in Chennai, it costs Rs 820.
2. Existing customers who want to upgrade from their Netflix basic plan to Netflix standard or Netflix premium can do so for the difference in price. For example, a customer on the ACT Netflix bundle plan who upgrades to the Netflix standard plan at Rs 499 per month will pay an additional Rs 300 per month. Customers can pay the difference on their ACT broadband bill.
3. If a customer already has a Netflix subscription, they can switch to the ACT streaming bundle (paying only for ACT’s broadband plan) and get Netflix for free.
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
