News Broadcasting
ABP News Network names Mona Jain as chief revenue officer
MUMBAI: Mona Jain, a veteran media professional with nearly two decades of experience, has joined ABP News Network as the company’s chief revenue officer. She will be responsible for the organisation’s revenue efforts across ANN channels, live events and digital platforms.
Jain comes to ANN with a proven track record of nearly 30 years in media marketing and promotions. She spent the last six years in Zee Entertainment Enterprise Ltd (ZEEL), serving as executive vice president, AD sales.
Congratulating on her new role, ABP News Network CEO Avinash Pandey said, “We are happy to welcome Mona Jain to ANN family. Mona Jain brings a high-level of expertise and commitment to the organisation that is aligned with ABP values and vision. She is a critical addition to the leadership team and for our future plans. We look forward to her valuable contributions in the company’s progress.”
Prior to her tenure in ZEEL, Jain was the CEO of Vivaki Exchange for almost nine years, where she was designated as India head – strategic investments. She has also worked at Cheil Communications and Mudra Communications in the past, where she was deputed as executive director and media director respectively and was responsible for setting up media for various brands. She started her career with Hindustan Thompson Associates (HTA) and holds a vast experience in the field of communications and marketing.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
