News Broadcasting
ABP Network unveils ‘AIRA’, its first-ever Telugu AI Anchor, to mark ABP Desam’s second anniversary
Mumbai: ABP Network, one of India’s news networks, is proud to announce the launch of ‘AIRA’, its first-ever AI Anchor in Telugu language, to mark the second anniversary of ABP Desam which is the Network’s fastest-growing Telugu news platform.
‘AIRA’ is the embodiment of modernity and tradition, combining intelligence, smartness, and expertise to present diverse content across news, sports, entertainment, and more. As part of ABP Desam’s ongoing commitment to innovation and audience engagement, ‘AIRA’ will be available on ABP Desam’s Website, App, and Social Media handles.
Commenting on this launch, ABP Network CEO Avinash Pandey expressed his excitement and vision for the future, stating, “At ABP Network, we believe in embracing technological advancements to connect and engage with our audience effectively by delivering them the best news experience. The launch of ‘AIRA’ on ABP Desam marks a significant step in this direction. It showcases our forward-thinking approach, embracing cutting-edge technologies to elevate news delivery. As we celebrate this milestone, we reaffirm our commitment to providing the finest content experience for our viewers.”
Over the past 24 months, ABP Desam has proven itself as a dominant force in the Telugu news media landscape. On YouTube alone, ABP Desam has achieved a remarkable milestone of 58 crore impressions since its launch, cementing its position as one of the fastest-growing Telugu news publishers. Furthermore, ABP Desam has outperformed legacy publishers on Facebook, garnering over 100 million views since its launch.
ABP Desam’s journey has been nothing short of extraordinary, with coverage spanning over 1 lac+ stories on the website. In addition, it has an impressive 100 crore impressions on Google search and discover sources. This outstanding achievement has propelled ABP Desam to become the youngest publisher to secure a spot in the top 5 on the Comscore ranking (as per the Comscore MMX – 23 Jan leaderboard).
Diversity is at the core of ABP Desam’s content strategy. Its reach extends to over 30+ genres and 10+ formats, including text, videos, photo galleries, short-form videos, and web stories. ABP Desam has been a frontrunner in delivering news across various categories, including politics, entertainment, sports, health, lifestyle, religion, business, and much more, resonating with Telugu-speaking audiences from India and around the world.
In addition to its comprehensive news coverage, ABP Desam has become the go-to destination for important voices and opinions, hosting interviews with prominent celebrities and political personalities. Whether it’s top political leaders or renowned film celebrities, ABP Desam has consistently offered 360-degree coverage of major events on its Website, YouTube, and Social Media platforms.
The second-anniversary celebration of ABP Desam, alongside the unveiling of ‘AIRA’, solidifies its position as a leader in the Telugu news landscape, committed to shaping the future of media and redefining news delivery.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
