English Entertainment
ABC launches interactive initiative ‘Confessions of a Desperate Housewife’
MUMBAI: US broadcaster ABC has announced an online interactive initiative around one of its biggest shows Desperate Housewives.
The broadcaster is calling for juicy confessions on video tape for a series of new, video montages entitled Confessions of a Desperate Housewife. They will air ABC.com and distributed wirelessly later this year. The confession could be from an American who consider herself to be a desperate housewife to someone who feels that he is married to a desperate housewife.
ABC.com is looking for people who are ready to confess their darkest housewife secrets. After all, as the show’s tagline points out everyone has a little “dirty laundry.” All fans have to do is go online and make a video of no more than 30 seconds answering any or all of the six questions that have been posed online. In India the show airs on Star World.
To view the questions, one can log on to www.ABC.com and navigate to the “Desperate Housewives” or go directly to www.desperatehousewives.com. Once there, click on the link for the “Confessions of a Desperate Housewife Contest,” where one will find the six questions to answer and instructions on how to create and submit your video, plus a release form and rules.
The questions include “My guilty pleasure is…,” “Here’s how far I’ll go to keep a secret. I’ll…”, “When I want attention, my secret weapon is…”, The more honest, unique and interesting the response, the more likely the video might be chosen to be a part of the specially produced Confessions of a Desperate Housewives video montages.
ABC business development senior VP Bruce Gersh says, “Our Confessions of a Desperate Housewife promotion gives fans a fun and interactive way to share their confessions with the world. By providing us with their personal video confessions, we can combine their personal experiences with similar themes from Desperate Housewives and turn it into original short format programming content to be distributed online and wirelessly. It’s another interesting way for fans to get involved in their favourite show.”
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
