News Broadcasting
ABC goes for Verizon wireless to push content
MUMBAI: Mobile is the buzz word for broadcasters looking to connect with viewers in different ways. US broadcaster ABC is the latest to join the chase.
The broadcaster has announced a deal with wireless provider Verizon. As per the deal a variety of shows which air in prime time, daytime and late-night will be available as short content on Verizon’s new V Cast 3G wireless broadband multimedia service.
The deal gives viewers access to a host of ABC video content including the latest sensation Desperate Housewives. The content will include show recaps, sneak peeks and talent interviews. The broadcaster is also looking to use the new service to push its reality show Extreme Makeover. There will be extended short content, contestant audition tapes,
commentary by makeover specialists
It goes without saying that there will also be clips from major events that ABC will air during the year like the Oscar Awards on 27 February.
ABC senior VP business development Bruce Gersh has been quoted as saying, “Verizon Wireless is leading the way in the delivery of high-quality mobile video. We feel that content from our ABC prime time, day time and late- night lineup, combined with Verizon Wireless’ network technology, allows us to work together to maximise the potential of this exciting new distribution medium.”
Verizon claims that V Cast is the first true 3G wireless broadband consumer multimedia service in the US. This allows customers to view crystal clear video clips on demand and graphics for 3D games because it runs on Verizon Wireless’ Evolution Data Optimised (EV-DO) network – the only widely available wide-area wireless broadband network in the US.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
