Connect with us

News Broadcasting

ABC extends Oscar telecast agreement

Published

on

MUMBAI: The most important film awards event The Oscars has received a boost. ABC in the US has extended its contract to carry the event for six more years, through 2014.

The awards are slated to take place on 27 February. In India the show will air live on Star Movies early in the morning on 28 February.

The Academy of Motion Picture Arts and Sciences president Frank Pierson said, “By the end of this new extension ABC will have carried 38 consecutive Oscar telecasts, and 56 of the 61 ceremonies ever televised. Oscar lives at ABC.”

Advertisement

The previous agreement was scheduled to expire in 2008. International rights are governed by a separate agreement with Buena Vista International which runs till 2010.

Academy executive director Bruce Davis described the Ampas/ABC negotiations as “characteristically cordial”. “All of us at the Academy were particularly gratified by the participation of Walt Disney president and COO Bob Iger in these negotiations.

“The Academy is very protective of the Oscars, and one of the main factors that has kept us at ABC is our confidence that Bob understands and respects the things that make us the gold standard of Award Shows. He’s been an important constant throughout all our dealings with the network since 1989.”

Advertisement

Oscars to be presented from the audience: One grouse that has been taken care this year is that the show use to on and on comfortably exceeding the four hour mark. This does not include the pre show which lasts for another hour. To remedy this situation one measure being taken is that some of this year’s winners will receive their prizes from a presenter stationed in the audience in an effort to make sure every nominee is seen on camera.

Producer Gil Cates told the annual luncheon of nominees a couple of days ago that the changes for telecast were a way to reduce the time it takes winners to make their way to the stage and to get more nominees seen by the worldwide television audience.

Some nominees will get their Oscars the traditional way, walking to the stage after their name is announced. In other instances, nominees in a single category will be gathered on stage while the presenter opens the envelope.

Advertisement

Cates has also urged the nominees to keep their acceptance speeches short if they win and focus on saying something meaningful rather than reading a list of names unfamiliar to the viewing audience.

Star Movies’ plans in India: In India Star Movies is doing a stunt called Oscar Fever. An Oscar winner and nominee is shown in the night. For this and the telecast it has roped in 10 sponsors including Samsung. Star Movies senior VP content and communication Ajay Vidyasagar said, “The Oscars are key in our product portfolio. We are advertising in print, on-air and in cinema halls.

“Cinema halls display a Star Movies poster with the statue. We have also taken up hoardings. The aim is to remind the viewer that the Oscars are happening on 27 February. I don’t think that the viewer has to be educated on what the Oscars are all about. In some cinema halls in Bangalore the owners are doing an Oscar contest for the Best Picture prize. This brings in an interactive element. While viewership may not be great for the live telecast which is early in the morning we do have a primetime repeat which should attract viewers.”

Advertisement

As the race is still on the best picture category is witnessing a neck to neck between The Aviator, Million Dollar Baby and Sideways. While Sideways only got five nominations it could benefit should the other two films split the vote.

Advertisers flock in droves to ABC’s telecast: Meanwhile a Reuters report states that ABC has sold out commercial time for Hollywood’s Oscars awards show, pulling in an average price of $1.6 million for a 30-second spot.

The Oscars are US television’s second most-watched event, after football’s Super Bowl. Many advertisers are using the venue as a place to launch new marketing campaigns.

Advertisement

Advertisers this year include cosmetics company L’Oreal and online job site CareerBuilder.com, burger chain McDonald’s Corp, brewer Anheuser-Busch, Home Depot and MasterCard.

43 million viewers tuned in to ABC’s Oscars broadcast last year, when advertising prices averaged $1.5 million per 30-second spot. In fact last years ceremony did well because the blockbuster The Lord Of the Rings was present.

Even in 1998 viewers had tuned in in large numbers because Titanic was sweeping the awards. The trouble this year is that there is no clear front runner.

Advertisement

At the same time it must be said that many people especially the younger demographic 18-35 will want to see what the new host comedian Chris Rock brings to the party.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

Published

on

MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

Advertisement

Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

Advertisement

Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

Advertisement
Continue Reading

Advertisement News18
Advertisement
Advertisement
Advertisement
Advertisement Whtasapp
Advertisement Year Enders

Indian Television Dot Com Pvt Ltd

Signup for news and special offers!

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds