Kids
ABC-Disney TV Group president Ann Sweeney to deliver keynote at Demxpo
MUMBAI: Disney-ABC Television Group president, Ann Sweeney who is one of the most powerful woman in entertainment in the US, according to The Hollywood Reporter, Forbes and Fortune will deliver a keynote at the 2005 Digital Entertainment & Media Expo (demxpo).The two-day event will be held from 30 November -1 December 2005 in Los Angeles.
The seminar will feature four tracks with the focus on how content creators and providers can leverage the digital era. They are new challenges and new opportunities in digital television and video, reaching the consumer in new ways through digital music, advertising and marketing opportunities in the new digital pathways and the impact of gaming and wireless on entertainment and media.
The Hollywood Reporter publisher and editor-in-chief, Bob Dowling says, “With the changes at Disney, the changes in television, the huge success ABC has had in prime time TV and the advent of television on a cell phone, having Ann Sweeney share her insights on the future of entertainment, the digital impact on all forms of media, and the changing landscape of consumers is certain to stimulate thinking and action for the executives lucky enough to be sitting in the audience during the upcoming DEMXPO conference. I, for one, am looking forward to hearing what Ann has to say about today and tomorrow in this constantly changing environment.”
The event is being organised by VNU which does business-to-business trade shows and executive conferences. Other speakers at the event wil include Infinity Broadcasting president marketing David Goodman, TV Guide Senior VP, GM Stacy Jolna, NBC Universal new media head Ric Harris and Yahoo! Music programming head and label relations Jay Frank.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
