Hindi
Aalaap is an aimless effort
MUMBAI: Aalaap, the title would suggest this to be a musical film; it is not a musical in that sense of the word for there is not a single tune you would hum on your way back. It is about a group of likeminded young boys who share their love for music and try to spread happiness and message of patriotism and such to the masses of Naxal violence infested Jharkhand. The inspiration is claimed to be from Rang De Basanti and 1942: A Love Story but the plot of the film resembles more to Jis Desh Mei Ganga Bheti Hai.
Amit Purohit is an ideal student who also excels in extracurricular activities one of which is music. He has a gifted voice. He wins a competition and becomes a local star, an exemplary youth so much so that he is all over local TV and soon noticed by the district administrator who grants him all the funds he may need, a car and a mentor, Vijay Raaz, to spread the message of good will! He finds three more young men, Pitobash, Aabid Shamim and Harsh Rajput and together they form a band.
The band‘s fame spreads; it has reached the boss of the Naxal movement, Murali Sharma, too. They are invited to perform for Sharma and his people in a jungle hideout. All this while the police, lead by Abhimanyu Singh, has decided to go all out to get the Naxals. People are shot dead on both sides and the boys manage to escape barring Purohit. Others decide to hijack a police van and come back for him and are shot by Naxals taking them to be the police because of the police vehicle.
Aalaap not only fails to entertain but will also fail in taking its message through about the Naxal problem; the effort looks aimless.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
