News Broadcasting
Aaj Tak’s new programming initiative ‘Kyun Sune Aap Ki’
MUMBAI: Come 20 March and Mumbais Gateway of India will be all set to witness the clash of two political bigwigs Pramod Mahajan (BJP) and Shivraj Patil (Congress), who will debate on India as an Economic Superpower, and its current position in the global economic scenario.
Kyun Sune Aap Ki, this hour-long debate has been organised by Aaj Tak, and will be aired live on the channel between 10.11 pm on Saturday. This will be the first in a series of live, on screen debates, and will mark a major milestone in the run-up to the General Elections. The programme will also demonstrate the ideologies of the two parties and throw light on issues that may play a major role in the elections.
Moderated by anchors Prabhu Chawla and Ashutosh, the programme will bring to fore various issues that either hinder or aid India in its rise to become an economic superpower. The audience who will be a witness to the clash of the titans will include leading public faces, members of the local community, and representatives of a cross section of the society, apart from a panel of local intelligentsia that will take active part in the whole debate.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
