News Broadcasting
Aaj Tak’s health show celebrates first anniversary
MUMBAI: Aaj Tak’s health and fitness related program Sabse Fit completed it’s one year on 13 October. This show focuses on news and features on how to keep fit and maintain a good body and mind, and is aired at 6:30 am and 1:30 pm on weekdays. Touted as a health show with a difference, Sabse Fit draws a perfect match by being informative, yet entertaining, both at the same time.
The anniversary episode of Sabse Fit also marked a change in the programme. The channel has introduced many new elements and segments to increase its benefits to the viewers. These are:
Product Watch – Focusing on the various health-care products and gadgets available in the market, this segment would provide the viewers the much-needed information regarding such products enabling them to make a much-informed purchasing decision.
Diet Advice – This segment will focus on the pros and cons of various diet programmes.
Alternative Medicine – This segment will focus on the new therapies and medicines available in the market.
Investigative Health Reports – An investigative analysis of health-related advertisements, claims, articles.
Health Achievers – A spotlight on the miraculous recoveries of people in dire straits.
Celeb Cooking a Health Recipe – Showcasing healthy cooking by the famous and healthy.
For the anniversary episode, Aaj Tak ran a special show which focused on how people have benefited from Sabse Fit, based on comments and interactions with various segments of the audience.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
