News Broadcasting
Aaj Tak was the most-searched keyword during counting hours
Mumbai: Aaj Tak was the most searched keyword across Google during counting hours on 10 March, the brodcaster said in a statement released on Tuesday.
The nation was anticipating the election results from Uttar Pradesh, Punjab, Uttarakhand, Goa, and Manipur.
As per Google trends, Aaj Tak had the highest search rank more than the political parties that were contesting the elections. With an impressive search volume of one million+, Aaj Tak was trending in the top ten searches (as per Google trends on 10 March). The keyword Aaj Tak was searched for, even more than the political parties including the likes of BJP, Congress, and AAP or SP running for the chief minister’s office.
People searched specifically for election-centric news by typing in the keyword ‘Aaj Tak’ apart from keying AajTak news, Aaj Tak Live, Aaj Tak News Live on google. The Hindi news brand was even more searched than political bigwigs such as Yogi Adithyanath, Akhilesh Yadav, Arvind Kejriwal, and even prime minister Narendra Modi.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
