News Broadcasting
Aaj Tak to stream news on connected devices
Mumbai: Aaj Tak has launched connected devices live streams. First of its kind in the news genre, it will allow viewers to stream Aaj Tak on connected devices such as Alexa, firestick smart TV etc.
The viewers consume content on a variety of devices, and every step of their journey matters. Having accessibility to a variety of content across genres and a plethora of options has given rise to the “My Time Prime Time” concept.
AajTak has always been a pioneer in understanding the customers and providing a top-notch news viewing experience at lightning fast speed at the preferred time of viewers. The connected devices Aaj Tak live news stream is the first of its kind launched in the news genre curated towards the always-connected news audience.
Be it Alexa, FireStick or your Smart TV, you can stream Aaj Tak and enjoy the news experience on all the connected devices to keep yourself updated with the Sabse Tez news. Also for the advertisers, this provides a unique platform to target the premium audience, the connected audience and the ever elusive cord cutters.
India’s video OTT market is expected to grow from $1.5 billion in 2021 to $4 billion in 2025 and further to $12.5 billion by 2030 on the back of access to better networks, digital connectivity, and smartphones, according to a report by RBSA Advisors. The gap for news on these platforms will be aptly filled by India’s No. 1 news brand with this new curated live stream.
At the same time, EY estimates connected television sets to grow to 14 million by 2023 and 40 million by 2025, led by the increase in wireless and wired broadband connections alongside proliferation of low-cost smart television sets. Going by these numbers, it is evident that Aaj Tak would lead the consumption basket on connected TVs with this new curated stream.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
