News Broadcasting
Aaj Tak sets a new record with breaking news
Mumbai : According to a recent Barc report, Aaj Tak saw a significant increase in viewers during the recent major events in the month of October ’22, most notably the solar eclipse, the opening of the Mahakal Temple Corridor, and the India vs. Pakistan T20 World Cup cricket match update.
It has been conclusively proven that viewers have always preferred the networks’ in-depth reporting over that of other channels based on the enormous growth in viewership during any important newsworthy event.
As seen on 25 October, right in the middle of the Diwali celebrations, the upward trend of soaring viewership and market share remained positive. Among other news channels, Aaj Tak held the highest market share of 19.5 per cent and received the most AMAs, topping No. 2 by a margin of 42 per cent. The audience once more relied solely on Aaj Tak to provide accurate information about the timings, effects, and spectacles of Suryagrahan.
Notably 93 per cent of growth registered in India beating Pakistan celebration special. The news coverage of the thrilling match between India and Pakistan on 23 October once again reached 1000 AMA (000’s) in HSM, 15+.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
