iWorld
Aaj Tak ranks highest in reach among the mobile video news category
Mumbai: Aaj Tak, India’s Hindi news channel, has once again secured the top spot in reach in the video news category, as per Nielsen’s Confluence solution covering 15-44 year olds from NCCS ABC households, from India’s one lac+ towns, and are users of Android smartphone.
The analysis encompassed 32 Hindi TV news brands available on respective mobile applications, YouTube channels, and websites, providing a holistic view of audience engagement across multiple digital platforms. Viewers accessing news only on Aggregators or third party apps such as social media feeds are not covered unless the click opens the browser window outside the app to the news website.
The success of Aaj Tak can be attributed to its extensive reach, capturing the attention of audiences accessing the app, website, and YouTube channel on their smartphones. Nielsen’s solution, Confluence, based on which this report has been prepared, considers news domains of Hindi news channels, focusing on Aaj Tak’s website (www.aajtak.in), accounting for both video and text content consumption on the platform, further solidifying Aaj Tak’s dominance.
Sharing his thoughts on the findings, India Today Group digital CEO Salil Kumar expressed his pride in being ranked as the top Hindi news channel. He emphasized that this accomplishment is a testament to their unwavering dedication to providing their viewers with precise, real time, and accurate news. Salil Kumar extended his gratitude to the Indian audience for their loyalty and trust in Aaj Tak, making it their preferred source of news.
The Nielsen’s Confluence solution provides reach, behavior and engagement from its Android smartphone panel (covering content watched on YouTube and top VOD brands) including news watching behavior. By maintaining its leadership position, Aaj Tak has again demonstrated its dedication to providing its viewers with the highest quality news content.
A part of the India Today Group, Aaj Tak is India’s premiere Hindi news channel, offering comprehensive and unbiased news coverage across various topics, including politics, business, entertainment, sports, and more. With a dedicated team of journalists and state-of-the-art news-gathering infrastructure, Aaj Tak has established itself as the most trusted news brand for millions of viewers. Aaj Tak is also the world’s first news channel to cross the 50 million subscribers mark on YouTube.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
