eNews
Aaj Tak powers your Instagram with Bhagat Singh AR filter this Independence Day
Mumbai: As India approaches its 77th Independence Day, Aaj Tak will present a special episode of “Jai Ho” hosted by one and only Sweta Singh along with Shilpa Shetty featuring Hussainiwala, a site of historical significance where Bhagat Singh was cremated and which houses his iconic pistol.
In conjunction with the special episode, Aaj Tak is powering your Instagram with an Augmented Reality (AR) filter of Bhagat Singh as part of its digital campaign under the hashtag #JaiHo. The AR filter offers its users to virtually wear Bhagat Singh’s iconic hat and moustache. All you need to do is scan the QR code and relive the moment of pride. Users are encouraged to share their transformed images on social media using the hashtag #JaiHo and tagging Aaj Tak allowing them to express their respect for freedom fighters and patriotism for the nation.
The “Jai Ho” episode will air on August 15, 2024, at 12 PM. The AR filter will be available on Instagram.
Aaj Tak continues to enhance user engagement through an experience that goes beyond traditional media. The channel’s focus on blending technology with its content keeps it at the forefront of the digital age.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
