News Broadcasting
Aaj Tak introduces Anjana 2.0, an AI Anchor modelled on a ‘Human’ anchor
Mumbai: Aaj Tak being the industry’s torchbearer, continues to establish its leadership with India’s first-ever AI Anchor modelled on a ‘human’ anchor. India’s most popular Hindi news anchor and Aaj Tak’s prolific news presenter, Anjana Om Kashyap, will now be complemented with an AI Avatar, Anjana 2.0.
In the history of Indian Broadcast Journalism, no other channel has consistently introduced such groundbreaking technological innovations. With general elections around the corner, Anjana and Anjana 2.0 will be seen in a formidable partnership both on-ground and on-screen. Anjana is the managing editor of ‘Aaj Tak’ and has gained country-wide popularity for her shows ‘Halla Bol’ and ‘Special Reports’. Introduced in prime time on Tuesday, the AI avatar has already started to create a buzz on social media with netizens pouring in with their comments.
With Anjana 2.0, Aaj Tak will have its second AI Anchor featuring prime-time programming on a national television channel. In the recent past, Aaj Tak introduced India’s first-ever AI Anchor SANA’ who is gaining success owing to her news presentation and production with wide-ranging interviews of state heads, business leaders, entertainment megastars etc. In under six months, Sana has already earned numerous accolades both on a national and international scale, including interacting with PM Modi (the first AI Anchor to interact with a head of the state), Reading a French bulletin, anchoring a dedicated show on prime-time, and interacted with global business leaders like Brad Smith of Microsoft, celebrities like Shahrukh Khan and TV personality Seema Taparia.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
