News Broadcasting
Aaj Tak claims good response to WCC contests
MUMBAI: With the Cricket World Cup over and the contests associated with it coming to an end, its time now for results- both in terms of winners as well as the response generated from the viewers.
Aaj Tak, the news channel has received a good response to the contests that it had run in association with Electrolux Kelvinator.
The contest period spanning 43 days received more than 1.5 million responses averaging 35226 responses per day, with the maximum for a day going up to 82797 responses, states an official release.
According to the release, 150 winners hailing from major towns and cities of India, will be given washing machines as per the contest rules. The north and west regions were the biggest response generators for the contest.
Figures prove that the response generated by Aaj Tak for its contests was as good as that initiated by an entertainment channel, which was covering the WCC tournament, adds the release. While the sports/entertainment channel garnered close to 2 million responses, Aaj Tak managed 1.5 million responses that too without having live coverage of the WCC tournament.
“Contrary to the belief that news channels would be affected because of the World Cup, Aaj Tak has been able to attract more viewers to the channel. In the past one month we have increased our reach by 4 million households and the channel share to 59 per cent from the earlier 55per cent ,” Aaj Tak CEO G Krishnan is quoted as saying in the release.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
