News Broadcasting
Aaj Tak claims clean sweep of top ten shows in news genres
NEW DELHI: News channel Aaj Tak is going from strength to strength. Recently it won the award for Best News Channel at the Indian Telly Awards. Now it says that the top ten programmes in the news genre belong to its stable. Not only has the channel garnered the highest audience share in news, it claims to have set new standards in all areas of news broadcasting, be it editorial content or impressive presentation.
TAM data 4 weeks (week ending 9th Nov) states that Seedhi Baat & Cinema Aaj Tak also figure prominently on this chart even after completing more than 52 episodes, bringing out the fact that they are still successful in sustaining viewers interest. The stickiness index for Aaj Tak is 43 per cent whereas for Zee News & Star News it stands at 33 per cent & 19 per cent respectively.
The latest addition to the Aaj Tak programming schedule has been the induction of Metro morning. The initial reports about this programme are very encouraging, and it is all set to replicate the success of the evening show. Before this, Aaj Tak had launched a slew of programmes in the Sunday slots.
In an official release, the channel has attrbuted very healthy ratings to content which is different from the normal programming fared out by the rest of the news channels. Aaj Tak lays emphasis on News that you can use.
The channel has also fared well with the advertising community. VP Universal McCann Rajul Kulshreshtha said: “Aaj Tak in the past few months has achieved unqualified success and has also been able to carve a distinct niche for itself in the world of news. All brands that have advertised on Aaj Tak have benefitted. Apart from providing a reach that is significant, the channel has also been able to deliver quality audiences.”
Aaj Tak, which is all set to launch a sister English channel early next year has also got into high gear on the encryption front with the talk in industry circles being that from 1 January it will be available as a pay feed.
It has been building up a distribution sales team for that purpose, with industry sources reporting some recent poachings as well.
Aaj Tak seems to have followed the lead provided by B4U (and Discovery before it) in the matter and has apparently decided that it can sell its two channels in a more focussed fashion if it goes it alone rather than tag onto any network.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
